Did you know that adding video marketing into your marketing strategy can help you convert more leads, drive organic traffic to your website, and increase sales and revenue? Video Marketing is an innovative content strategy, if executed properly, it can be used as a great marketing tool. While Instagram and Snapchat are great tools for short clips, adding videos to Facebook and your website can essentially help you grow your business and reach a wider audience. “Social video generates 1200% more shares than text and images combined”.
Video Marketing is a great alternative to writing a blog, Instagram and Facebook post. On the days when you don’t feel like researching and writing blogs, or you want to switch things up a bit, opt for a Video. Here’s a tip to get started: Record a video of your town, a festival something non-business related. Why? Because this will give you a chance to test your “recording skills” and you'll have a chance to play around with the video editing features. When you’re comfortable with the recording and editing, transition into recording informative content for your audience.
Want to create your own professional marketing videos? Check out these Video Apps to help you get started!
“Social video generates 1200% more shares than text and images combined”. -Brightcove
Magisto-“It’s not magic, it’s Magisto”. With 80 million users, this free movie editing app allows users to create professional looking music videos from as little as a few photos to a video clip. The popular app was featured on CNN, NBC Sports, Wired and USA Today.
Kine Master- This pro video editor has a user base of 5 million. The app supports multiple layers of video, images and text, precise cutting, and trimming and multi tack audio.
Inshot-It’s both a video and photo editor which was featured on Google Play. It’s considered to be ideal for Instagram video editor pro, photo editor allowing users to add music, text on video. It’s great for, Go Pro video editor, Vine videos and Dubsmash video.
IMOVIE- Are you looking to add that “Hollywood touch” to your videos? This app is it! With an array of features such as cool, unique templates to choose from and movie trailer themes, your videos will come out looking as if they were professionally produced.
Power Director: This app is similar to IMOVIE, it also gives you the professional look in which you’re seeking for your videos. The features include, adding trim, titles, clips, slow motion, voice over and the ability to add photos. Most of the “cool” effects are free! You can combine both photos and videos.
Here are 3 tips by industry on what to film for your video marketing:
Real Estate Agent:
The Real Estate industry is a service based industry. A great marketing strategy would entail highlighting the level of service expected by your potential clients. If possible, record actual footage of you either meeting with your clients during the initial home buying process, a home tour or at the closing table when the deal is done. Here’s a tip: ask your clients if they’re willing to record a “live testimonial” of their experience working with you. Upload the clip to your website; instant traffic, boosts of sales, including possibly more clients!
Personal Chef: Have you produced an EBook filled with your recipes? Here’s a great opportunity to record a live “commercial” of you filming your recipes and the outcome the dish. If possible, film some of your clients tasting the dishes giving you raving reviews on the dish! If you’ve decided to transition from Personal Chef to a full time catering service, film any meetings you have with clients, discussing the menu, the preparation of the menu, the end result, while emphasizing the level of service and quality of food, your clients are expected to receive.
Boutique Owner: Here is a chance to get really creative with your business! You can film look books for your customers, showcasing either a new shipment of items, how to pair clothing with jewelry, shoes, makeup (here’s a tip: collaborate with a local makeup artist or a you tube blogger with a following. This collaboration will help both of your businesses as it puts your brands in front a larger audience).
Remember, the idea is to drive traffic to your website in order to increase sales and profits.
Shavaughn Baker, CEO
The Corporate Concierge Group
Consulting, Coaching, Lifestyle Management & Event Services
Follow: Instagram @thecorporateconciergegroup Twitter: @theconcorgroup @shavaughnceo
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