2017 is the year of INCREASE! Let’s increase your sales, revenue and foot traffic this year. I’ve compiled some of my favorite marketing strategies for you to incorporate into your marketing plan.
Most salon owners do not have an email list nor do they offer newsletters to their clients. Why? Perhaps it’s because they feel as though it’s “time consuming” or they just simply don’t know how an email list will benefit their business. There is a huge benefit to email lists regardless of what business you’re in. The advantage of an email list is the ability to market and engage with your customers outside of the salon. (Learn how to build your email list with a free mini E Book)
Want to know a secret marketing TIP? TOP OF THE MIND CONSCIENCE. It means to always be on the minds of your customers. When your salon and products are always on the minds of your customers, they’ll remember to book appointments, refer friends and family and help you build your business. Yes, email lists are a lot of work however, they eventually produce great results. Click here if you need help with creating content, or if you need help with building an email list, click here.
Why your email list is more powerful than you think
Get a Website
I can’t stress the importance of having an online presence outside of your social media platforms. We’re in an era where people turn to their mobile phones to research just about anything online; including your business! If you don’t have a website, get one now! Wix, Square space, and Sololaunch provide website services for under $30.00 a month. You can upload pictures of your work, videos and DIY tutorials. You can also add the “sign up for the subscriber list” feature to your website so that you can capture your customer’s email address. Also, if you’re creating a blog, you can have customer’s sign up for the email list as well.
There are so many holidays and events coming up that you can use as an opportunity to market your salon. From Martin Luther King weekend, Super bowl weekend, March Madness, All Star weekend, wedding season, engagement season, Valentine’s Day, Easter and more! Get creative with your content! You can create marketing campaigns around the holidays by incorporating “holiday looks”, DIY tips for hair and makeup, how to care for hair as the weather changes, and healthy hair care tips.
Content Creation: The Art of Storytelling-Tips on how to create better content
Host a meet and greet
Even if you’ve been in business for years you can host a “meet and greet” at your salon. Invite local businesses, your city’s chamber of commerce, local associations, realtors and more. Get to know your community and promote your business while doing so! To prepare for a huge turn-out, give yourself about 2 to 3 months to prepare for the event. Provide snacks, drinks, and a play list filled with age appropriate music (no trap music blaring from the speakers please).
It’s always a good feeling to give back to those in need. If you’ve had a wonderful 2016 or even if you didn’t, giving back this year is a great way to start the new year off right. Partner with a local charity and collect food, clothes, school supplies for a local school, an after-school program or funds for an inner city athletic program.
Success is rarely achieved alone these days. Sometimes its beneficial for brands to collaborate with one another. By doing so, you’re able to reach a larger audience, raise brand awareness and increase your chances of partnering again with the same brand in the near future. Collaborate with beauty experts, makeup artists, boutiques, clothing designers, motivational speakers and bloggers. There are various ways you can collaborate with other brands, for example, by guest blogging, podcasts, webinars, and speaking engagements. Think about the various ways you want to expand your brand this year.
Make 2017 the "Slay My Salon" year, from your customers to your business! Connect, network and build your brand in 2017. For a personal consultation about branding your business, click here