MailChimp and Facebook have now made it easier for you to enhance your marketing efforts

February 6, 2017

Have you heard? You can now create Facebook Ads using MailChimp!  Hooray! MailChimp is an email marketing service. Founded in 2001, the service provider has sent an estimated of 10 billion emails per month since June of 2014. What’s so great about the service is that business owners can create email marketing campaigns for free for up to 1,000 recipients. Or users can pay a low monthly fee of about $9.95 for advanced features.

 

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MailChimp has now made even more easier for businesses to reach a new target audience. You can create Facebook Ads without leaving MailChimp’s website. This allows you to manage both Facebook and MailChimp in one place. Per MailChimp’s Blog, users can choose from 2 types of ads: A Page Post ad featuring one static image, or a Carousel ad, which cycles through multiple images to tell a visual story. Users can tract ROI, engagement and cost-per-click results through MailChimp’s reporting system.

 

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Here's how to get started:

How it Works

Creating a Facebook Ad through MailChimp is a multi-step process. Here's how it works.

Design Your Ad in the Ad Builder

  • Connect to Facebook
    Choose the Facebook Page you want to promote in the ad.

  • Choose your audience
    Select an audience of subscribers, e-commerce customers, or a brand new audience based on interests you choose.

  • Set your budget
    Decide how much to spend on your ad each day.

  • Design your ad content
    Create a one-image ad, or an ad with multiple images in carousel format.

Submit and Review

  • Submit your ad to Facebook
    After you submit and confirm your ad, we’ll send it over to Facebook for review.

  • Check back later
    Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.

Post Ad and View Results

  • Post ad on Facebook
    When Facebook approves your ad, we'll let you know via email that your ad will appear online soon. We use Facebook's automatic placement feature to determine your ad's best location. Ads can appear in Facebook Feeds, Facebook Instant Articles, Facebook Right Column (visible on desktop only) and Audience Network (visible on mobile only).

  • View results
    Ad results will be updated daily in the Reports section of your MailChimp account.

Pricing

Facebook ads are a simple and affordable way to boost your marketing. We don’t add any extra service fees, and you’ll only pay what Facebook charges for ads.

To purchase an ad through MailChimp, you’ll choose your target audience, and pay up front based on how many people your ad is projected to reach. We refer to this payment as your ad budget. After you design your ad and submit it to Facebook for review, we’ll let you know when it’s approved and posted to Facebook.

 

Here’s a new, innovative way to utilize both Facebook and MailChimp for your marketing needs.

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