We're always looking for new ways to brand ourselves to grow our businesses. A unique way to build your brand and grow your business is with a Podcast. Podcasts are an excellent way to deliver content to your audience! You're in complete control over the content, unlike with social media platforms such as Facebook and Instagram, you don't have to worry about algorithm challenges. Your audience can tune in at their convenience instead of logging into social media to get updates regarding your topics of choice. You can create series such as:
For a complete step by step guide on how to create a Podcast visit our Success Shop for your free copy.
WELCOME HOME: How to prepare for home ownership
CREDIT 101: (partner with a credit expert to teach your audience the importance of credit and how to build it)
THE LOAN PROCESS: Explain in detail how the loan process works. Invite hosts such as your Real Estate partners or Home Inspectors
Here's how to get started with creating your Podcast:
There are Podcast kits fully equipped with microphones and recording devices starting at $99.00 however, if you’re on a budget, or you don’t want to invest in any equipment because you want to see how the Podcast turns out, your cell phone has a built in recorder. You can also use Skye and Google Hangouts video conferencing for recording as well. Another option would be to purchase a digital hand held recorder which is relatively less expensive than a Podcast Kit. The digital recorder allows you to carry it around in case you’re interviewing guests however, with a cell phone, you can immediately email the recorded session to your inbox if necessary.
Sometimes you may want to edit your Podcast, depending on the quality of the recording. Perhaps there was too much background noise, a dog barking or a loud siren from a fire truck. Download “Audacity” or “Garage Bank”. Editing may not be necessary however, if you must these are great tools to use to do so.
Produce quality Content: It’s simple, produce quality content based on what your audience wants to learn. How do you know what they want to learn? Ask! Let your following know that you’re interested in starting a Podcast series and what topics they’d like to discuss. From there, make a list and brain storm on how you’ll convey your message to your audience. Engagement, Motivation and Information are 3 essential components to keep your audience interested more importantly, tuned in on a regular basis. Planning and organization is essential to producing a successful Podcast.
One way to switch things up is to invite guests to speak on your Podcast. Let’s talk cross promotion: When co-branding with companies, Podcasts are another way to raise brand awareness while providing both brand’s audiences with valuable, useful information. Get together with your guest ahead of time, discuss an agenda (preparation is key to a successful Podcast), set a date and time to record, and voila! Your kick butt Podcast is ready to be heard by the masses!
We just discussed one way to engage with your audience for a Podcast which is to ask them what they want to learn. Another way to engage with your following is to Live Tweet the Podcast. This gives you more exposure as you’re cross multiple platforms. Here’s a tip: Stitcher Radio allows you to link your Podcast to Twitter for sharing episodes. Users can listen to the episode from the Tweet. Don’t forget to add hashtags!
Once you’ve come up with a topic, promote your Podcast on all of your social media platforms.
Upload notes or a brief summary of the Podcast onto Pinterest. Add an image with a catchy headline to attract the reader’s attention.
Facebook allows you the option to post notes, captions and the url link to your Podcast. Host a Live Facebook session!
Pay attention to the feedback
The feedback is an opportunity to engage with your audience, find out what your audience took away from the Podcast, find out if you need to make any changes or use it to reference back to for a blog, or use as content later on down the line (maybe a webinar or a live seminar).
Write a script for the introduction to the Podcast. For example, “Hey, this is Samuel Jones. I am your host. Thank you and Welcome! You’re tuning into the Cave Man show where we discuss all things related to men, our secrets, sports, cars, our favorite hang outs and much more. We hope that you enjoy the show. Remember to like us and comment on today’s show on twitter, Facebook and Instagram don’t forget to follow us. As usual our website is www.thecavemanshow.com”.
The great thing about Podcasts is you are in complete control of the content! If you’re looking for a way to expand your audience, try a Podcast! Have questions? Starting a Podcast? Let us know we’d love to turn in!