What is guest posting?
Guest Blogging is when someone writes or publishes an article on someone else's blog. It's a great way to connect with a new audience, expand your reach, and raise brand awareness. Here are 8 reasons why you should incorporate guest blogging into your marketing strategy
1 Build Relationships
In business, everything is about connecting, engaging and building relationships with both your customers and business partners for future collaboration. Once you earn the trust of a customer, and deliver what you've initially promised, you will have a customer for life!
2. Authority in area of business
Sharing your level of expertise will show your audience that you're an authority in your area of business. If you can teach your audience something that will save them money, increase their revenue, give them more time in their day, you're sure to gain respect, trust, and their business.
3. Brand Awareness
Guest Blogging is a great way to boost awareness of your brand. The object is visibility. Get your name in front of the audience, spark their interest and build credibility.
4. Search engine
Want to boost your SEO efforts? Believe it or not, research has shown that Search engines such as Google, give preference to articles with over 20,000 keywords. Google actually ranks content with over 2,000 words than those who have less words.
5. Find new audience
Guest Blogging allows you to expand your reach to an audience you may not otherwise have access to. Most publications allow you to write on just about any subject. Here's a tip : research 3 publications that have your target audience and ask if you can write an article. It's that simple! Instagram is a great way to start your search.
6. People Guest blogging on your site helps grow your brand
Have you ever thought about collaborating with other brands? Guest posting can help build both brands especially if the blogger has a larger readership. You're basically introducing your brand to one another's audience which again, helps expand your reach, build relationships and connect with your ideal customer.
7. Build your subscriber list
Guest Blogging is another way to build your email list. Your email list is a "gold mine" used to attract and retain customers. You literally have access to potential, new and existing customers.
8. Grow your online community
How do you grow an online community through blogging? Choose a platform comprised of your target audience and promote your blog. Social media can be used as a tool to build your brand. The object is to use the platform for promotional and marketing purposes while directing your readers off the platform to your blog.