How to properly use a "Call to Action"
“Click the link in the bio to learn how to make $10,000 from your first online boot camp”. Oh how I wish that were true for me! Notice how that title captured your attention? The idea of making $10,000 creating and or selling anything is quite tempting to hit a “follow button” or pay for the information to make $10,000.00.
In marketing, a “Call to Action” is included in your ad, email, or social media post, to prompt your target audience to do something. It’s about understanding your end goal, creating a marketing strategy to execute that goal.
Why do I need to use a "Call to Action"?
We can't always assume that our customers or potential clients will automatically know what to do when they visit our website or come across our social media accounts. A "Call to Action", prompts your visitors to subscribe to your newsletter, or purchase a product from your website.
How do I use a "Call to Action"?
If you own an online boutique, start your “Call to Action” with, “read more on the blog to see the latest spring collection”. Do you have information to give to your audience? Start your “Call to Action” with “Sign up here to receive the full report”. Here are powerful “Call to Action” phrases
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When do I use a "Call to Action"?
Depending on your end goal, a "Call to Action" can be used in many ways. For example:
Selling items on your website: Use a "Call to Action" to get customers to buy your products, with the phrase "Buy Now".
Sign up for a webinar: "Click the link to reserve your seat for next month's Instagram training"
Save money: "Use code SAVEME20, at checkout to save 20% on your purchase".
Creating a "Call to Action" essentially, prompts your customers to respond and or reply to a specific command. Either to purchase a product, click a button, register for a class or follow you on a social media platform. Do you have any “Call to Action” catch phrases that you use? Share your tips for creating a "Call to Action" catch phrase!
