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Use this simple tip to raise brand awareness this holiday season

One way to expand your reach this holiday season while driving traffic to your online business is with hash tags. Hash tag's essentially are used as "search engines" to help users find subjects they're interested. This is a great way to provide your readers with content, offer promotions and deals if you’re an online clothing store, women's boutique or a hair stylist. Hash tags have been known to not only create trending, popular topics on social media platforms such as Facebook, Instagram and Twitter, but it has been widely used for businesses to raise brand awareness.

This holiday season, create your own hash tags for your social media platforms. Did you know that Twitter is expecting 30.5 Million Tweets from Americans on Thanksgiving? Yup, you read that right! I personally had no idea that #thanksgiving was such a popular trending topic on Twitter.

With that said, if you’re not using Twitter for marketing, you may want to get in on the action! Use the #thanksgiving hash tag to help with your marketing efforts.

Make sure that the hash tag is relevant to your brand and thanksgiving. For example, #thanksgiving cookbook coming soon (personal chefs), or #thanksgiving day look of the day (retailers and online stores), #thanksgiving outfit of the day (makeup artists, retailers and online stores).

To create a more "festive themed" marketing campaign, be sure to use fall colors. This is a great idea for online stores who specialize in home décor, or makeup artists and online clothing stores. For example, home good stores can create a theme that includes Jewel toned glass wear with matching napkins or place settings for holiday parties.

Makeup artists, here's your chance to get really creative with your skills! This season, deep reds, plum and brown lipsticks are trending right now!

Personal Chef, Home based cooks, as the seasons changes so does the weather and seasonal foods. Don't just post photos of comfort food add spiced teas, hot chocolate drinks or any warm drinks to stay warm this holiday season. Incorporate video marketing into your marketing strategy by creating quick videos of you preparing holiday dishes. Upload the videos on your website and social media platforms. When using social media, create a hash tag on Twitter and Instagram encouraging followers who recreate your recipe to use the hash tags.

Use the holiday season as an opportunity to expand your brand across social media, drive traffic to your online store and increase sales. Want more tips sent to your inbox on how to create marketing campaigns for your business? Click here

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