Did you know that adding video marketing into your marketing strategy can help you convert more leads, drive organic traffic to your website, and increase sales and revenue? Video Marketing is an innovative content strategy, if executed properly, it can be used as a great marketing tool. While Instagram and Snapchat are great tools for short clips, adding videos to Facebook and your website can essentially help you grow your business and reach a wider audience. “Social video generates 1200% more shares than text and images combined”. Video Marketing is a great alternative to writing a blog, Instagram and Facebook post. On the days when you don’t feel like researching and writing blogs, or yo

Wouldn’t it be great to be able to relax, rejuvenate, learn, connect and network with like-minded individuals for a couple of days? How about a “Business Bestie” get away where the two of you can collaborate, inspire and motivate one another with no distractions? There are several entrepreneur business retreats focused on empowering, inspiring and motivating entrepreneurs in various aspects of their business and personal life. While they can be a bit pricey (prices start at $4,500 up to $30,000), some even have an income minimum requirement in order to participate, the investment is worth it. Don’t have the funds to drop on a business retreat but still want to take part one? No problem! He

“Company Culture”: It references organizational beliefs, a set of principles, systems, processes and behaviors. We’ve heard the term “Culture” expressed as a way of “thinking” and in a sense, it is expected that new hires and those who are existing employees, eventually adopt and fully acclimate themselves in the culture. Leadership sets the tone for what type of mindset the company will adopt as this will reflect in how the employees are treated and how it will affect internal and external relationships. Let’s take a look at the number 1 ranked company in the world Google as an example of company culture. The tech-giant has changed our overall perception of the employee-corporation relation

Telecommuting is defined as The practice of working from home for a business and communicating through the use of a personal computer equipped with modem and communications software . An alternative workplace strategy such as remote work or “teleworking/telecommuting” can be beneficial to a business for a number of reasons: It reduces overhead expenses of the organization, allowing the option for the funds spent on overhead costs to be spent elsewhere, offers the flexibility of remote work, can produce an increase in productivity, as this gives employees the option to work in a stress free, concentrative work environment. Less distractions means that employees are able to focus on completing

An “Onboarding Process” is a process in which newly hired employees acquire the necessary training and knowledge regarding their positions. It also entails an introduction into the company’s culture, team members, management, and any computer-based systems. Often times, new hires are required to attend meetings with management, webinars for training purposes and given new hire printed materials, including policies and procedure manuals. The purpose of the onboarding process is to ensure that the new hire becomes fully acclimated in the company. According to an article written by Click Boarding, an Onboarding Software Solutions firm “69% of employees are more likely to stay with a company for

Today's blog post will focus on growth. We’ll start from the beginning for those of you who are ready to hire your first employees. There are a few things to consider before hiring an employee. Traditionally, it is said that you look for a candidate with a specific skill set, experience and education in order to choose the person that is the best fit for the position. Typically, it’s the applicant who’s selling themselves on why they’re the best fit for the position. Let’s turn the tables for a minute here in order to look the hiring process from another perspective. It’s not about selling the person on the position, it’s about “selling” the potential candidate on the idea that they’re cont

“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” Earl Nightingale Ever told yourself that it’s “too late” to achieve your dreams? Or “I’m too old to….” “I used to want to….” I’m an optimist. I just don’t believe in giving up on a dream just because of age, circumstances that we’re no longer in but once were, nor do I believe that “too much time” has passed. If there was ever a moment in life for you to do something it would be now. You’ll lose nothing by trying however you will gain so much in the process that you just may achieve exactly what you set out to. Often times it isn’t our situations that have limited us, it’s our way of