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Our blog was designed as a  source for inspiration, resources, tips and tools to help you start, build, grow your business

10 Ways to build an effective sales funnel

What are Sales Funnels? Sales Funnels are a lead generation process. Why is a Sales Funnel important for me to know? It is used in business to build your customer base. The object is to have a consistent flow of leads. No 2 funnels are the same. In fact, if you ask the “experts”, everyone has a different opinion about what the process is and how many stages there are. So, I decided to give you the basics. There are four stages of the Sales Funnel: Awareness, Interest, Decision, Action. Awareness: The customer may have found you on social media or visited your website. Your products or services peaked their interest. This is typically when your marketing efforts are paying off. Interest Here

When to hire a CPA or a Bookkeeper

Small Business owners wear many different hats in their business which includes, accounting and bookkeeping. Here’s the thing, when it comes to your finances, you want to have a tight grip on what is going in and out of your business. Hiring a CPA or a Bookkeeper gives you an additional set of eyes that can be beneficial to you in many ways. While the cost of outsourcing this function may impact your income, setting aside the budget to do so will save you time and you will avoid any financial errors or penalties. Click here to learn The Fundamentals of Budgeting and Money Management for Small Business Owners Software Finding the time to manage your business finances can be quite challenging

5 Ways to capture leads from your blog

Lead generation can be a bit tricky. Some have "mastered the art" of lead conversion while others are still trying to "get the hang of it". Each time someone visits your page, there's an opportunity to turn them into loyal readers, and eventually customers. There are various ways in which you can accomplish this. Here's a few quick tips to help you capture leads from your blog: Download items If you offer your audience free downloadable items, have your visitors give their email addresses first in exchange for the items. You've probably seen this quite a bit on various blogs where the host will ask for your information in exchange for your email address. Its simply their way of building th

What to do when you don't know what to blog about?

"I've hit a road block in my creative flow, now I'm stuck". It happens to all of us. You get a rhythm going and crank out tons of content! Next thing you know, you've run out of ideas. Well, here's 6 ways to help you get your "creative juices flowing"! REPURPOSE YOUR CONTENT No you aren't re posting the "same information" over again. You're simply giving it a "face lift". Take a look at your previously written content and update it with statistical information, any new ideas, or facts you may have left out of the original blog. GOOGLE TRENDS I love Google Trends for the simple fact that, not only can you use it to find trending topics, you can also use it to find statistical information

Why Meetup Groups are great for networking

Yes, I'm writing another post about networking. Why? Because for many of us the next step that we must take but we're refusing to do so is to get out and network. 95% of marketers say that face-to-face meetings are essential for long-term business relationships.-greatbusinessschools.org. which means networking is essential to growing your business. Trust me, I know how hard it is to put yourself out there. I'm not the type of person that is comfortable with walking up to people and sparking up a conversation. I'm just not that bold, which is probably why I suck as a "Salesman"-woman however a couple of months ago I decided to step out of my comfort zone and start attending at least one netwo

Stand out from the competition: Create your own "Mortgage Show".

We're always looking for new ways to brand ourselves to grow our businesses. A unique way to build your brand and grow your business is with a Podcast. Podcasts are an excellent way to deliver content to your audience! You're in complete control over the content, unlike with social media platforms such as Facebook and Instagram, you don't have to worry about algorithm challenges. Your audience can tune in at their convenience instead of logging into social media to get updates regarding your topics of choice. You can create series such as: For a complete step by step guide on how to create a Podcast visit our Success Shop for your free copy. WELCOME HOME: How to prepare for home ownership

How you can combine marketing and networking into an event for your business

There are multiple ways to engage with your customers, referral partners, new and existing, while building relationships. One great way to incorporate marketing and relationship building is to host an event. It doesn't have to be a huge, elaborate, expensive event either. Here's a couple of tips to help you create your own event. CUSTOMERS Email marketing is a great way to stay in touch with your customers but an event allows you to connect with your customers on a more personal level. Host an event such as "Coffee and Conversation" where First Time Home Buyers can meet you at a local coffee to discuss the home buying process. Its more like a "meet and greet", with a hint of marketing. Ask

So you've closed the deal? Now what?

You've closed the deal, now what? Now it's time to leave a lasting impression on your clients while displaying high level quality of service. Create a "Post Closing Kit" for your customers. It's a great way to "thank" them for their business and rather inexpensive to create. Here a few ideas to include in your kit: Are you a baker? Here's your opportunity to show off your baking skills and possibly win a lifetime customer with your chocolate chip cookie recipe . Presentation is key. Wrap your cookies in a hand made woven basket (craft stores sell them for about $2.99 per basket), attach a bow, with a nice little note inside of the basket. To get a little more creative with your basket you

Curated Experiences is the "new wave" of branding

A Curator is defined as “One who has the care and superintendence of something; especially, one in charge of a museum, zoo or other place”. “Experience” is defined as “something personally encountered, undergone or lived through”. Combine the terms as it relates to your business and we have a unique branding strategy that companies can use to grow their brand. In fact, according to Walker Info, By the year 2020, customer experience will overtake price and product as the key brand differentiator. (Customers 2020 Report) walkerinfo.com What’s the deal with “curated experiences”? I’ll tell you! Today’s customers are craving something different from shopping to dining. It’s not just the clothes

How to beat “cold calling anxiety”

Most people often dread the idea of having to pick up the phone and prospect for business. The truth is, depending on your business, you may need to pick up the phone to build your customer base, increase sales and revenue. So what's stopping you? FEAR. It’s that fear of rejection that seems to be a hurdle that most people feel they can’t seem to “leap over”. “What if the person who answers is not in a good mood”? “Am I calling at the right time”? “What if I forget what I want to say”? Here’s the thing, there is no such thing as the “perfect time” to call someone whom you have no direct relationship with to purchase your products or services. Second, everyone has “bad days” and if you do co

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The Corporate Concierge Group 

2020

San Francisco Bay Area

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