Before you take a chunk out of your marketing budget to pay for advertising on social media sites like Instagram or Twitter, consider these tips first. Paid advertising is a great way to gain followers, increase brand visibility, and most importantly, attract new customers. Business owners can use Facebook, Instagram and Twitter for advertising. The prices may vary from $5.00 a day of upwards to $20,000 per campaign. Consider this before dipping into your marketing budget to

I think it’s important for small business owners and entrepreneurs to think “local” in order to grow your business. One of the most underestimated aspects of growing your business in today’s technology driven era is the power of your local community. Business owners often overlook the opportunity to grow their brand locally and jump right into putting forth all of their marketing efforts into social media. Social media IS a powerful tool for building your business however, gr

Have you heard? You can now create Facebook Ads using MailChimp! Hooray! MailChimp is an email marketing service. Founded in 2001, the service provider has sent an estimated of 10 billion emails per month since June of 2014. What’s so great about the service is that business owners can create email marketing campaigns for free for up to 1,000 recipients. Or users can pay a low monthly fee of about $9.95 for advanced features. Save this article for my archives How to build an