How to start a fitness apparel line in 30 days

Yup you read that right! I’m going to give you the steps to launch your own fitness apparel line in 30 days! Did I mention you can start your own business with little to no money down?

Why the fitness and apparel industry?

The global fitness and health club industry generates more than 80 billion U.S. dollars in revenue per year. The North American market had an estimated size of more than 28 billion U.S. dollars in 2015, of which 90 percent, around 25.8 billion U.S. dollars, was attributable to the United States. In fact, the U.S. is the single biggest market worldwide not only in terms of revenue but in regards to the number of members in health & fitness clubs as well. Imagine earning your piece of that $28 Billion dollar pie with customers wearing your fitness brand?

If that doesn’t convince you enough to get started on your business, check this out, according to a research report published by Global Industry Analysts, Inc., the global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024.

Today, it is easier to launch your own fitness apparel brand than ever before. With low startup costs, access to a wide selection of wholesale vendors to choose from, while using social media as a tool to market your business, the odds of you succeeding is possible! How so? I’ll show you step by step how to launch your business in just 30 days.

Step 1: The Business Plan

Write a business plan. I know, I know you dread the idea of “doing homework”, but hear me out. You have to plan to succeed. Jumping in headfirst with no real plan in place, will leave you frustrated, unprepared, unorganized, and discouraged. Before you know it, you will want to quit, having wasted time and money that you can’t get back. Your business plan doesn’t have to be a detailed 10 page, report. Just an idea of what your brand represents, identifying your niche market, target audience, and how you’ll execute actionable steps that will help you reach your goals.

The global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024.

Step 2: Who is your target audience?

It is important to understand who you are marketing to. Most new business owners believe that everyone is their customer, when in reality that is the furthest thing from the truth. Your target audience is a group of people who fit your brand’s profile. How do you determine this? Think about who your customer is, their demographics such as age, location, salary and lifestyle. Where do they eat? What are their habits? Once you’re able to identify your ideal customer, you’ll be able to market to them accordingly.

Step 3: Conduct Market Research

When you have a grasp on what is happening within your industry, you can better position yourself as a competitor. Research what brands are currently doing in your market. Who’s buying from them and why? What do you think is missing from the market in which you can add to? Look into current trends, especially regarding athletic apparel. For example, Athleisure, a fashionable trend that has recently graced the runways of Dolce Gabbana and the likes of Puma. What exactly is Athleisure? According to Merriam-Webster, (the 2016 unabridged version) Athleisure “refers to casual clothing—like yoga pants, sweat pants and hoodies—that are designed to be worn both for exercising and for doing (almost) everything else.”

Step 4: Choose wholesale suppliers

The key to building the ultimate fitness apparel line is sourcing a good supplier. Finding the right supplier for your apparel line is essential to building a successful brand. If you have no experience in doing so, you don’t know what to look for which means you can find yourself working with a supplier who doesn’t fit your brand’s needs.

Need help finding a wholesale vendor? I’ve got a downloadable wholesale vendor list of over 50 vendors that can help you find the right supplier, ask the right questions, along with drop shipping tips to help you get your brand launched with low startup costs!

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